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Grow Your Compound Bow Sales With SEO Copywriting Services (Part II)
Grow Your Compound Bow Sales With SEO Copywriting Services (Part II)
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Because Itís a Lot Easier Than You Think
You might be worried that itís going to be hard to find a writer who knows a lot about your industry. Do they even hunt?
Itís actually a lot easier than you think. There are lots of freelance writers and writers at SEO agencies who have a lot of experience writing about the outdoors and hunting.
Also, you can still leverage your own expertise and get it into their writing. They should be able to interview you for an hour and have enough material to turn it into three or four blocks.
They should be able to rate industry expert articles like comparing recurve vs compound, based on those interviews. And they should be able to do a pretty good job of capturing your voice.
One meeting a month with your writer should be just fine. And that meeting can even take place on the phone or over Skype.
Because Youíre Buying Much More Than Just Copywriting
When you outsource your SEO copywriting services, your writer should have a strong knowledge of SEO best practices, and keywording.
That means they should know which keywords to focus on with your blogs, and how to properly optimize them in each one.
Most SEO firms and a lot of freelancers will also give you access to high-quality images from expensive subscription-based sites like Shutterstock or Adobe Images.
You really do need high-quality images for your blog. Less than professional images and boring cookie cutter stock photography can hurt your blog.
This image will be the first thing people see when your blog pops up on social media, and it will often make or break their decision to read more.
Let Us Show You How to Run a Succesful Blog
We can help you with everything from which WordPress theme to use, to how to pay your writers.
Learn everything you need to know about your content strategy here.
Grow Your Compound Bow Sales With SEO Copywriting Services (Part I)
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Are your online sales and online traffic constantly letting you down? Outsourcing to someone who specializes in SEO copywriting service can be the missing piece you need to unlock everything.
You know that blogging can help your business, but itís probably something you keep putting off because you donít have time for it. Or, because you have no idea what to write about.
But that doesnít need to stand in your way. Letís take a look at exactly how a professionally written and optimized blog can help you.
Itís Actually Cheaper Than Doing it Yourself
You got into this business because youíre passionate about the outdoors, hunting, and bow hunting. Not because you knew how to write about it.
You have probably tried. That means you probably opened a word document and stared at it for an hour before writing anything.
Then, with enough procrastinating and putting things off, you possibly put together an article in about four or five hours. Maybe even more.
And even then, you werenít really sure you did the right thing. What keywords should I be focussing on? Can I get somebody to proofread this? How often should I be doing it? How do I promote it? Where do I get the pictures?
Your Time and Money Can Be Better Spent
It feels like a waste of time because it is. As the business owner, your time can be spent in a lot more productive places, like training your staff, managing your inventory, or building relationships with your customers.
But letís take a look at the dollars and cents involved. Letís say very conservatively, as the owner of the store, your time is worth $50 an hour. So the five hours that it took you to write the blog actually cost $250.
Or maybe you gave the task to a salesperson or other member of your staff. So maybe it cost you about half of that when you subtract their time from the company. Thatís still too much.
And youíre still only guessing if everything was done the right way.
The better business decision is to take that money and invested in professionals and SEO copywriting services. That way, youíre paying for the product and that you will have a full confidence was done the right way.
It should be properly optimized, and well written with absolutely no spelling or grammar errors. And it will also be 100% free of plagiarism.
Because SEO Copywriting Services Actually Makes You Money
Your blog can make you money both directly and indirectly. First of all, would-be customers can read your blog and go directly to your online store and make a buy. Thatís a direct sale, and very easy to track.
It can be a little bit trickier to measure the return on investment for the indirect sale.
The main benefit of SEO copywriting services is to capture more SEO respect. Websites with a blog tend to have 434% more indexed pages than the ones who donít.
Thatís because today Google is looking for quality and organic content, like blogs.
So how do you measure the ROI of that? Well, you can see your key search terms go up in the ranking. All of a sudden, youíre at the top of Google rankings instead of your competition.
This sends more traffic to your website, and more traffic into your storefront, as people are now finding you on Google. Most people who find a business on Google will call or visit them within 24 hours.
This means people will be coming to see you even more buy-ready than they did before. And your sales team wonít have to work as hard to close the sale because a lot of the education process is now done through your marketing.
So clearly define the keywords you want to focus on, and monitor their progress in SEO ranking. Also, try to measure how much of your sales and foot-traffic is coming in as a result of finding you online.
How to Create Content for an Online Natural Health Store
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With the average business now spending up to 35% of their marketing budget on digital marketing, everyone is looking to find ways to cut back on spending.
If youíre a natural health store, youíre already competing with all the big box supermarkets in your region. The best way to capture new customers is to build the kind of authority that only consistent and high-quality content can build.
As an increasing number of users find new businesses through search engines, itís important to appear at the top of the results of every search. Along with keywords, name recognition, and metatext, search engines will rank highly any site that offers original content on a regular basis.
Between your computer and your phone, youíve got all the tools you need to start improving the SEO strategy for your natural health store. Focus on these four areas for the best results.
1. Create Bold Headlines
When you see an article posted on social media or written in the media, the first thing you see is the headline.
A headline needs to pack a punch, grab the viewer by the collar, or touch them emotionally.
Below your headline, you can add all the great details that will put your headline in context. After youíve grabbed their attention, reel them in with your subheading. Theyíll be dying to check out your great content.
2. Let Images and Video Do the Work
Not everyone is great at retaining information. Great photos of healthy products or nutritious snacks can draw people in.
Think about hiring a professional photographer for any product photos you plan on using in your marketing campaign. Introduce customers to your natural health store by posting a short walk-around on Instagram. Use your front-facing camera so people can get to know you.
If you do in-store demos or are giving out samples, post videos to social media first thing in the morning to draw customers into your store. Their FOMO will kick in and theyíll be at your door before you know it.
Images and video are at the top of the list for content-driven marketing right now.
3. Keep Content Short and Sweet
Keep your text between 300 to 500 words. Use keywords 3-6 times in your text and focus on one subject at a time.
If you want to post a how-to, create a video to accompany a short numbered list outlining every step. See how other sites get users to quickly consume content before they buy here!
4. Be Honest and Use Good Sources
For everything you write about health and natural products, make sure youíre making honest claims.
If you say that something helps with weight loss, link to an FDA or reputable scientific study. If you quote any statistics, link to your source so that no one can claim youíre making anything up.
Showing youíre an honest resource for health and wellness will build trust. It will also help you receive those all-too-important backlinks from other sites and users.
Great Content Will Improve Traffic to Your Natural Health Store Site
Once youíve built a great reputation, that trust will snowball into customer loyalty.
Search engines and visitors will both love your high-quality and original content and give you the hits to prove it.
If youíre ready to improve SEO for your health site, check out our guide for more SEO tips to drive local traffic to your site.
How To Create A Content Strategy That Will Take Your Site To The Top (2)
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Step 3: Research What Works
The strategies up to this point are theory and speculation. You can skip most of this by going directly to competitor efforts. Then, leveraging their research.
Buzz Sumo reports popular content based on keywords and sites. Youíll discover content and how many times it was shared across social channels. Use the top content as a basis for your content creation strategy.
This is an easy one to save time and efforts:
Go to the top 10 blogs in your industry
Look for popular blog posts in the sidebar
Create new, expanded content based on what works
You can do one better by including extra topics brought in the comment section.
Take note of the displayed ads from a Google search. Look at their choice of keyword and copy. Then, repeat them as a content piece or within one.
Ad campaigns are expensive:
Theyíve researched and tested the best keywords/copy
Theyíre converting meaning they work
Step 4: Create a Content Calendar
Consistency matters and the best way to stay on track is with a content calendar.
Think of the best way to display the content:
Try a combination to build an understanding of what works for your community.
Choose when you publish:
Monday through Friday
Monday, Wednesday, Friday
Weekly, Monthly, Quarterly
Those opting to take longer breaks between publishing should aim for bigger pieces. This will warrant the wait. Though, efforts should continue across social media channels daily. The daily interactions will keep up with interest and rapport.
Step 5: Content Distribution
Itís gutting publishing a post and it receives little traffic. This happens with small operations because theyíve yet to establish brand authority.
Working with Influencers
The top social media influencers command a massive, engaged following. Their suggestions and content guide the industry. Theyíre authorities in their markets.
To have them share your content is a big win for building your brand and traffic.
Connect with them:
Follow, comment, and share their work
Send an email praising their efforts
Build a rapport so youíre on their radar
Ask if theyíd contribute to a piece youíre working on
Publish the piece and ask if theyíd share
Develop this professional relationship by keeping in touch. Doing so will elevate your brand authority as you become a regular with their shares.
Repurposing and Content Assets
Double traffic generation efforts:
Repurposing ó Taking existing content pieces and reworking them into new media formats
Assets ó Condensing content into downloadables used in social media and email marketing campaigns
Video accounts for 74% of all online traffic. You likely have dozens (if not hundreds) of old posts ready to swap media formats. Find out more about how to pass video creation to professional videographers. Do so and your content marketing efforts will double its ROI.
One Step Closer to Increased Leads
Itís hard seeing the big picture with the content creation strategy during its infancy. Business owners look at the time and dollars spent on content creation. They weigh it against other promotional methods like advertising which delivers instant results.
Content is your best bet for long-term marketing.
Remain steadfast and report the return on investment.
You will see ó without a doubt ó an increase in lead generation with content creation and marketing. Each piece creates a compound effort in organic search engine traffic and rankings.
Do you expect to add content marketing to your efforts this year? Now, more than ever is the perfect time to start!
How To Create A Content Strategy That Will Take Your Site To The Top (1)
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Content marketing is quickly becoming the #1 focus of businesses. Those with a content creation strategy receive 3x more leads versus pay-per-click campaigns.
Long story short: More content equals more salesÖ at fewer costs.
Unfortunately, nearly every business now knows this. One wonders how their content will do anything but make a small impact with tens of millions of posts published online each month.
Want to know the secret of successful content creation? How consistency and distribution close the competitive content gap?
Laying Groundwork: The Content Creation Strategy Essentials
A content creation strategy takes about an hour to complete. This will provide the groundwork for your efforts. Though keep in mind itís an on-going thing. Youíll add or drop ideas based on how you feel or from the reaction of the community.
Got an hour to spare? Great! Letís get right into it.
Step 1: Identify the Audience
48% of people are more likely to buy something if itís personalized. The way to personalize the message? Identify the audience! This way youíll cater the message to the types of individuals likely to react.
A persona is the sum of your target audience. Youíll use buyer personas when crafting content to identify wants, needs, and desires. It keeps the content on track and laser-focused versus trying to reach everyone.
Identify demographics, income, career, and age
Draw a portrait of this individual
Record their common problems and desires
The brand voice is how you present the message.
Casual vs professional
Off-the-cuff or highly-structured
Conversational vs authoritarian
Each audience reacts differently to brand voices. Itís important to match the style and flow your audience expects to get their attention.
An easy way to develop the brand voice is by replicating how the audience speaks and writes. Mirror the wording and youíll blend in.
Seek and identify the social channels your audience frequents.
But donít rule out smaller social networks and platforms.
Set alerts to find related content and discussions across the Web. Then, visit those platforms, become one with the community, and use the interactions for audience research.
Step 2: Find Keyword Opportunities
The keywords will mirror the direction youíve discovered having identified the audience. You now know their lingo and where they frequent. This will attune your keyword selection to better reach them through those channels.
Google Keyword Planner
The Google Keyword Planner tool is your go-to resource for creating data-driven content. Simply type keywords into the tool to find search volume and interest.
You will find similar keyword suggestions when using SEMRush. Though, its better use is research competitor websites by including their URL. The results show their ranking keywords which youíll use as part of your content strategy.
A favorite tool to find variations of keywords and related searches. Ubersuggest will report hundreds of content ideas based on your keyword query. You could create articles about each or condense them into sections of a bigger piece.
4 Advertising Techniques for Hidden Security Cameras
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For companies looking to reach a larger audience for hidden security cameras, there has never been a better time. As crime and burglaries affect both home and office, more people are looking to protect their belongings.
The average loss on a home burglary is nearly $4,000. With a fraction of the cost, homeowners can cut down on any chance of loss.
But without the right advertising techniques, both home and business owners wonít know about the benefits of hidden security cameras. In the digital marketplace, thereís a risk your information could get lost in the shuffle unless you use the best strategy.
Follow these canít-miss advertising techniques to help your current and future clients get the protection they need.
1. Focus on Content for All Advertising Techniques
Creating quality content is a good way to boost your advertising online. You can showcase the expertise of your company, brand, and products.
Too many companies fail to showcase the ways their product and service can help customers. But if you have the benefits of Sentel Tech hidden security cameras to promote, it pays to present these to your audience.
Thereís no one way to craft and create content. Videos, social media, and writing are all great content channels.
But make sure you focus on the quality of the content to get the most mileage out of it.
2. Host Your Own Blog
A great way to use that content is to host a blog on your own website. That way, you can reach potential customers with quality content.
Hosting your own blog will increase visitor traffic and also increase SEO. By using your own website as a vehicle for your content, potential clients will be more likely to find you when they need you.
3. Facebook and Social Media
Facebook and social media are also excellent ways to get the word out. While different social media channels offer paid advertising and marketing solutions, itís important to be involved in any effort.
This means integrating content with your social media use. By providing content thatís unique and interesting, youíll have others doing your marketing work.
Theyíll share the information you provide if itís helpful.
4. Protect Your Brand
Brand management needs to be the core foundation of any advertising strategy. But the only way to protect a brand is to know your values and goals.
Starting with the needs of your clients and building around that will create a durable brand.
Custom Remodeling: What To Know Before You Design Your Kitchen
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Have you ever wondered what itíd be like to design your kitchen from scratch? If so, youíre in the right place. Throughout this article, weíll go over a few things you should think about before committing to any plans.
In 2014 the average kitchen remodeling cost a staggering $54,909, so make sure you think through this investment carefully. Luckily for you, weíre here to help you with that.
On that note, letís dive into our sterling advice!
Whatís the Purpose of Your Kitchen?
If youíre looking for an easier life, you need a kitchen that not only reflects your lifestyle but is conducive to it.
So you should consider these questions during the initial planning stages:
Your cooking needs
How much dining space you need
How much storage space you need
The style of the rest of your home- you want your kitchen to look like it belongs.
Your current kitchen size- do you need to/are you able to knock down any walls to suit the new design you want?
How does the sun fall on your kitchen and do you want more natural light?
Whatís your budget?
These questions will help you fathom why youíre remodeling your kitchen in the first place because letí face it, itís a significant upheaval.
To justify this expenditure the finished product has to be precisely what you want and need- otherwise, this projectís a waste of time and money, and no one wants that!
Letís circle back to storage for a second. If you need more cabinets, then skimping on storage units isnít the way to go. Check some of these gorgeous designs out from the RTA depot!
Out of everything you fit into your kitchen, youíll use your storage space the most. Plus, cabinets are easily damaged so theyíre worth spending the extra cash on- economize elsewhere.
Letís Get a Little More In-DepthÖ
When it comes to the size of your kitchen, you have to remember that every inch of space is essential.
You need to fully utilize every crook and cranny thatís at your disposal. This is especially true of smaller kitchens and if youíre considering a new layout. For example:
Do you want an island?
Do you want a breakfast bar?
Are you considering having a prep sink?
If youíre considering the above questions, you need to talk with a kitchen designer or an architect. This is the only way youíll get a proper gauge on how realistic your plans are.
Are You Planning on Moving Soon?
Unless youíre a homeowner and considering selling your property within the next couple of years, then we recommend prioritizing your lifestyle.
Or, if youíre planning on putting your house on the market you should consider whether your kitchen even needs renovating.
By this we mean, you should ask yourselfĖ are there any structural features like plumbing, electrics, the roof, etc. that need fixing?
Faults in these departments will be a major turn off for any potential buyers so get up straight where it truly counts before focusing on how aesthetically pleasing your kitchen is.
Letís Talk Appliances
Are you a chef? If the answerís no, you probably donít need a million state of the art appliances (as lovely as they might be)!
In our experience, youíre probably better off spending your money on other practicalities, when you design your kitchen.
If youíre thinking about purchasing an expensive kitchen gadget, ask yourself these questions first:
How often will I use it?
Does this gadget suit your lifestyle?
Does it compliment the style of your new kitchen?
Weíve found the above three questions perfect for deducing whether buying the appliance is a sensible decision (even if itís not as fun!)
This same idea applies to popular yet impractical design features. For example, open shelving is really in right now, but it isnít always practical- especially if you have a busy lifestyle.
Letís get real for a second- can you commit to keeping your open shelves looking spotlessly tidy (like what you see in glossy homeware magazines)?
I for one couldnít keep up with that kind of maintenance!
If you get sloppy with keeping your shelves tidy, you end up with a dusty and chaotic look, which certainly isnít chic!
Research. Research. Research.
Before hiring anyone to design your kitchen whether it be an architect, a kitchen designer or, laborers, do your research first.
You need to trust the team youíve employed to work on your pride and joy!
Check online and see if there are any reviews or, get a referral from a friend (this is the best way to go if youíre able to).
Maybe you know someone whoís just had some work done? If so, give them a call and see they can recommend anyone.
Or, ask whoever youíre thinking about hiring for a reference and before you think Ďisnít that rude?í Weíre here to assure itís isnít.
Thereís virtually no other industry that would hire a worker without a reference- so why should this be any different?
Lastly, go with your gut. If you get a terrible feeling about them, find someone else.
This might be a long and tedious process, but youíll be thankful you put in the time and effort when you have a stunning kitchen!
How Functional Is Your Kitchen?
Everything should have a home when you design your kitchen. By this, we mean that your gear should have a set place. You need to think about where youíll store the following kitchenware:
Herbs and Spices
Make use of dividers and consider whether you need deeper drawers to fit your everyday cooking equipment.
How to Choose the Best Wireless Headphones for Work
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Do you love listening to music while jogging or working?
If you do then you likely rely on a good pair of headphones. Thatís not going to be easy these days because a lot of phones are starting to shift away from wired connections.
Ever since Apple removed the traditional 3.5mm headphone jack from the iPhone 7, itís become a rarer sight in smartphones. Google did the same with their Pixel phones and justified it as a means to give more space for a bezel-less design.
This means more phones will follow suit and youíll have to rely on wireless headphones from now on. Finding the best one is easy as long as you know what to look for.
Here are four essential tips to follow when looking for the best ones in the market.
If youíre a working musician submitting to blogs and producers then you know how important it is to hear every note. You canít do this if thereís a lot of external noise, like the sound of cars or people chatting beside you in the subway.
One important feature to look for is sound isolation, also called noise isolation. This ensures that once the headphones are on theyíll block out all the background sounds for you. This guarantees you can hear nothing else but the music from your phone.
Wireless Headphones Reliability
Go back a few years ago and Bluetooth was one of the least reliable connection options. Its range was short and youíd deal with constant disconnections.
Thatís no longer the case thanks to newer innovations like Bluetooth 5. The latest lineup of iPhones and Android devices support it and so do most wireless headphones.
Look for the newest Bluetooth support whenever you go shopping for headsets. It will guarantee stronger connections and a wider range.
Sound isolation is only the beginning. Youíll want a pair that guarantees the highest quality sound that wireless technology can offer. For the best headphones, make sure to look into other qualities such as:
Total Harmonic Distortion (THD)
Sound pressure levels
Total frequency response
If youíre not sure about the qualities of the headphones youíre looking at, you can conduct an audio check first.
Consider Optimal Battery Life
For most people, 10 hours of battery life is fine. If youíre a musician, a professional video game streamer on Twitch, or if you rely on music for long exercising sessions then this wonít do.
Youíll need longer battery life options. Look for headphones that offer 20 hours of battery life like the wireless gaming headphones on Headphonesaddict. These will last throughout your work or gaming sessions.